Vinson Fetty

Online Marketing Manager

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vin@codedependant.com

(719) 297-1435

Recognition

Featured in Google's internal newsletter in 2005 for getting keyword cost on their partner network to historic lows.

Overview

  • Managed a start-up that went to $3.6M in gross revenues a year, an increase of 800% from initial capital
  • 10 years of pay-per-click (PPC) advertising management and affiliate programs management
  • Landing page A/B testing that yielded over a 100% ROI
  • Ad copy testing that increased click-through-ratio (CTR) by 26%
  • Continual assessment of keyword campaigns that reduced overall cost-per-conversion by 56%
  • Created and oversaw Google AdWords campaign with an average budget of $200,000/month
  • Increased monthly profits by more than $70,000
  • Managed staff of 10 employees
  • Responsible for hiring and firing
  • Over 4 years of experience managing customer databases

Experience

Home Business Success Academy

Lead Web Analyst

01/2011-10/2011

  • Increased efficiency of overall ad campaigns by 10%
  • Set up visitor flow and sales funnels
  • Optimized HTML tags, folder names, page names & descriptions to improve SEO
  • Integrated email campaigns utilizing Sendpepper/AWeber with custom lead capture
  • Verified that all code is W3C.org compliant and cross-browser compatible
  • Implemented and utilized CPV Lab for campaign tracking
  • Fanpage, landing page and hard sell page creation & implementation (Wordpress)
  • Extensive testing & reporting on major web projects
  • Oversaw 150 active domains
  • MySQL database design w/custom queries

Discover Vancouver, Inc.

Senior Web Analyst

2007-2010

  • Implemented and oversaw PPC/CPV campaigns
  • Oversaw affiliate marketing campaigns
  • Responsible for search engine optimization
  • Developed a strong link building campaign to further improve SEO
  • Optimized HTML tags, folder names, page names & descriptions to improve SEO
  • In-Depth Google and Woopra web analytics reporting
  • Utilized PHP for in-depth visitor tracking
  • Leveraged Google-specific site maps and robots.txt files to ensure crawling of deeply nested pages
  • Implemented 301 redirect strategy to reduce impact of site conversion
  • Verified that all code is cross-browser compatible
  • Visitor flow architecture and navigation design
  • Implemented the use of content management system (Expression Engine)
  • Managed multiple Apache web servers
  • Implemented MySQL database integration
  • Managed team of eight forum moderators

Direct Business Solutions, Inc.

Search Engine Marketing Analyst

2004-2007

  • Was instrumental in taking this start-up to over $3.6M/year in gross revenues in just 2 years
  • Developed and managed highly-targeted PPC/CPV lead generation campaigns, averaging 2500+ leads/day
  • Managed Google AdWords campaign with an average budget of $200k/month
  • Managed 7Search, MSN Ad Center and Overture campaigns with an average budget of $18k/month
  • Responsible for in-depth market and traffic data analytics utilizing Omniture, Google Analytics and more
  • Responsible for extensive multivariate A/B testing
  • Increased click through ratio (CTR) 26% on all campaigns
  • Increased user form completion on all sites from 1:10 to 1:5
  • Increased monthly revenue by 50%
  • Reduced Cost-Per-Conversion by 56%
  • Increased organic traffic by 23%
  • Responsible for the distribution of leads to affiliates
  • Oversaw affiliate marketing campaigns and buyer relations
  • Responsible for click fraud detection, reporting and AdWords refund requests
  • Oversaw all aspects of search engine optimization
  • Optimized HTML tags, folder names, page names & descriptions to improve SEO
  • Managed keyword density of copy to improve organic search results
  • Created landing pages with specific visitor flow and sales funnel
  • Created custom PHP/MySQL lead generation system with event filters
  • Developed multiple dynamic lead driven websites
  • Implemented the use of content management system (Interspire Website Publisher)
  • Managed staff of eight data entry and supervisory employees

Logistart, Inc.

Online Campaign Manager

2000-2004

  • Lead generation and PPC campaign creation and management (Overture and Looksmart)
  • Oversaw affiliate marketing campaigns and buyer relations
  • Website and dynamic forms development and implementation using PHP/MySQL
  • Corporate identity creation

Technical

  • XHTML
  • HTML
  • CSS
  • PHP
  • CURL
  • JQuery
  • RSS
  • XML
  • MySQL

Tools and Software Applications

  • Google Analytics
  • Omniture
  • Woopra
  • Google AdWords
  • 7Search
  • MSN Ad Center
  • Yahoo Advertising
  • LeadImpact CPV
  • SEOMoz
  • Wordtracker
  • Adobe Photoshop & Illustrator
  • Expression Engine
  • Wordpress
  • Microsoft Office
  • Clickbank
  • LinkShare
  • Commission Junction
  • PayPal
  • Google Checkout
  • Worldpay
  • Amazon S3
  • Interspire Website Publisher
  • CPV Lab
  • Dreamweaver
  • Linux/Apache/Centos
  • Javascript
  • Invision Power Board
  • Expression Engine
  • Wordpress
  • Sendpepper
  • AWeber
  • Office Autopilot
  • Mac OS X & Windows 7/Vista

Vinson Fetty — vin@codedependant.com — (719) 297-1435